Ashley Welch's Articles on Martech Zone

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Ashley Welch

Ashley Welch and Justin Jones co-founded Somersault Innovation, a Design Thinking consulting firm providing a unique approach to sales development. They are the authors of Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. For more information, please visit, www.somersaultinnovation.com.

Sales Enablement, Automation, and Performance

Ashley WelchNov 15, 2017

Key Changes You Need To Make To Your Annual Sales Kick-Off Meeting

It’s getting to be that time of year again, when Sales and Sales Enablement leaders are planning their annual sales kick-off meetings. It’s no small task. In addition to the basic logistics of selecting a destination, blocking rooms and finding meeting space, there’s an unspoken pressure to top last year’s meeting. How can we make it bigger and better? What…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Key Changes You Need To Make To Your Annual Sales Kick-Off Meeting

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