Bill English's Articles on Martech Zone

Total articles: 2
Bill English

Bill English

I'm a digital product designer based in Austin, Texas. I have over 12 years of experience both building new 0 to 1 product experiences and driving growth for high-visibility online destinations. I am currently at Hotel Engine, helping build the future of business and group travel. I thrive on continuous learning, turning user insights into action, and inspiring teams to think outside the box.
  • Content MarketingReadability: Guidelines for more readable web content
    Bill EnglishOct 20, 2023

    Four Guidelines For More Readable Web Content

    Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. Write For The Web Reading on the web isn’t easy. Computer monitors have low screen resolutions, and the light they…

  • Content MarketingDepositphotos 24084557 s
    Bill EnglishJan 20, 2010

    Prepping Your Photos For The Web: Tips and Techniques

    If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of stellar typography or visual design can make up for lukewarm photography. On the other hand, sharp and vivid photography will…

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