Ben Kruger's Articles on Martech Zone
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Ben Kruger
Ben Kruger is the Chief Marketing Officer at Event Tickets Center, the trusted marketplace for live event tickets that connects fans with unforgettable live experiences. Ben oversees all marketing efforts, including paid search, social media, affiliate marketing, and email campaigns. He builds and scales paid media campaigns for growth and retention, leveraging machine learning models and predictive analytics for marketing activations and analysis. Ben has spoken at industry events such as the Coalition for Ticket Fairness Annual Conference. He was previously a Senior eCommerce Growth Consultant at Google.
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Ben KrugerNov 12, 2025Three Best Practices for Successfully Integrating AI Into Your Marketing Strategy
The internet is changing. Fast. There are many reasons for this, but the most prominent impact comes from the rise of generative artificial intelligence (GenAI), which has gone from an esoteric technology to mainstream adoption at breakneck speed. Its effects…