Bridget Rassell's Articles on Martech Zone
Total articles: 1
Bridget Rassell
Bridget Rassell is a Director of Professional Services at Munvo. Bridget has an extensive background in marketing automation and over 6 years of experience in cross-channel enterprise marketing.
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E-commerce and RetailBridget RassellMar 20, 2024
Choosing the Right Retail Marketing Technology Software Partner: Key Considerations
In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…