Blair Roebuck's Articles on Martech Zone

Total articles: 1

Blair Roebuck

Blair Roebuck is the Vice President of Marketing Science for North America at Valtech. Her expertise lies in personalization, optimization, analytics, and data strategy to unleash the potential of data for clients. Marketing Science is Valtech’s North American division dedicated to measurement, strategy, data, analytics, dashboards and conversion rate optimization.

Advertising Technology
Blair RoebuckOct 12, 2022
Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets
It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates seen for many years. Luckily, marketing strategies don’t have to haphazardly transform along with the unsteady market. Instead of immediate cost-cutting, there are strategic shifts companies can…

Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets

Adblock Detected