Brian Shumsky's Articles on Martech Zone

Total articles: 2
Brian Shumsky

Brian Shumsky

Brian Shumsky is a seasoned MarTech and AdTech expert with experience in both pre-sales and post-sales roles. He's worked at companies like Epsilon, Responsys, Oracle BlueKai, and Amperity, where he's led implementation teams and sold customer data solutions. Currently, he's focused on building global technical partnerships at Amperity.
  • Analytics & TestingSuper Bowl Advertising: Campaign Measurement, Optimization, and Attribution
    Brian ShumskyFeb 5, 2025

    Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization

    For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…

  • Artificial IntelligenceHow to Master Marketing Personalization with Generative AI
    Brian ShumskyNov 15, 2024

    How to Master Marketing Personalization with Generative AI

    Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership