Colleen Fahey's Articles on Martech Zone

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Colleen Fahey

Colleen Fahey is a creative executive with deep experience in branding and marketing at multiple touchpoints. Throughout her career, Colleen has served as an executive creative director for leading brands in the US, Europe, Latin America and Asia. She approached Sixième Son, the Paris-based sonic branding agency which has created over 450 sonic identities, about expanding to North America.

Colleen FaheyJun 5, 2023

How Brands Use Sonic Identity to Stand Out Against Large Competitors

If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct , an…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Brands Use Sonic Identity to Stand Out Against Large Competitors

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