Colleen Fahey's Articles on Martech Zone
-    How Brands Use Sonic Identity to Stand Out Against Large CompetitorsIf you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct , an… 
 
 