Chris Mahl's Articles on Martech Zone

Chris Mahl

Chris Mahl is President and Chief Operating Officer at Pryon. With more than two decades of experience at some of the world’s most well-known enterprise software companies, Chris specializes in scaling go-to-market and operational strategies for technology companies at all stages of growth. As part of the leadership team during the formative years of Salesforce and Informatica, Chris played a key role in setting the trajectory for these now market-leading brands by helping transform them into profitable, customer-centric organizations.
  • Out of-the-box knowledge integration transforms unstructured content sources into trusted, domain-specific collections

    The Future of Sales: Overcoming Knowledge Friction with AI Innovation

    In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction.  Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…

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