Christopher Parsons's Articles on Martech Zone

Christopher Parsons

Chris Parsons graduated from UCLA with a degree in Business Management. He is very passionate about business and has been working as a business consultant for the last decade. In his free time, he researches new business trends and shares relevant implementations through blogging and consulting.
  • Analytics & Testingdata analytics for executives

    How Executives Can Leverage Data Analytics to Enhance Performance

    The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships, and ensure that businesses can identify and resolve potential issues with greater ease. Learning a little more about…

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