Cody Sharp's Articles on Martech Zone

Cody Sharp

Tech lover who has been building websites for 15 years, working with SaaS offerings for 6, and rooting for Indiana University basketball since I was 2.
  • Analytics & TestingPerfect Data is Impossible | Marketing Tech Blog

    Perfect Data is Impossible

    Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of…

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