Caroline Watts's Articles on Martech Zone
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Why (and How) to Incorporate Retargeting into Your Digital Strategy
Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. 1.webp” alt=”” title=”How Retargeting Works” width=”640″ height=”240″ class=”aligncenter size-medium tie-image17996″ /> Retargeting, in its various forms, can serve as a complement to an existing digital strategy,…