Dave Bine's Articles on Martech Zone

Total articles: 1

Dave Bine

Dave Bine is the SVP, Regional Technology Lead for RAPP West, where he leads multi-disciplinary technology teams and serves as a key client advisor. With years of experience in engineering leadership, cloud-first development, data engineering, and marketing technology stacks, Dave has led transformational initiatives for industry leaders like Audi, Princess Cruises, Toyota and Lexus North America, Electronic Arts, and PNC Bank.

Dave BineSep 9, 2025

From Product Push to Customer Pull: How MarTech Enables True Customer Centricity

The Great Marketing Shift The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

From Product Push to Customer Pull: How MarTech Enables True Customer Centricity

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