Dave Bine's Articles on Martech Zone

Total articles: 1
Dave Bine

Dave Bine

Dave Bine is the SVP, Regional Technology Lead for RAPP West, where he leads multi-disciplinary technology teams and serves as a key client advisor. With years of experience in engineering leadership, cloud-first development, data engineering, and marketing technology stacks, Dave has led transformational initiatives for industry leaders like Audi, Princess Cruises, Toyota and Lexus North America, Electronic Arts, and PNC Bank.
  • From Product Push to Customer Pull: How MarTech Enables True Customer Centricity
    Dave BineSep 9, 2025

    From Product Push to Customer Pull: How MarTech Enables True Customer Centricity

    The Great Marketing Shift The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing and seeking. Customer centricity represents a comprehensive business philosophy that places the customer’s experience, needs, and journey at the center…

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