David Boice's Articles on Martech Zone

Total articles: 2

David Boice

David Boice is the CEO and co-founder of Team Velocity, a leading marketing technology provider serving the automotive industry. Throughout his impressive career, he has owned numerous companies in the automotive, tech, RV, marine and real estate sectors. Boice co-founded two of the largest tech and consulting companies (AutoMark and CyberCar) in the automotive trade, with an enterprise value of $200 million. He co-founded his first technology company, AutoMark, with his father at 22, selling in 2000 as part of one of the largest technology transactions in the automotive industry.

David BoiceSep 12, 2025

Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025

The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…
David BoiceJun 10, 2025

Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process

Lead generation ( LeadGen ) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle;…

Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025

Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process

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