David Boice's Articles on Martech Zone
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Stop Patching CX: Why Integration Is the New Standard
Tech stacks often begin with good intentions, but rarely is that enough. I’ve seen the same story play out in dozens of companies—starting with a core system, then suddenly bolting on a new analytics tool for marketing, a chatbot for…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…
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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation ( LeadGen ) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle;…