David Boice's Articles on Martech Zone

Total articles: 1
David Boice

David Boice

David Boice is the CEO and co-founder of Team Velocity, a leading marketing technology provider serving the automotive industry. Throughout his impressive career, he has owned numerous companies in the automotive, tech, RV, marine and real estate sectors. Boice co-founded two of the largest tech and consulting companies (AutoMark and CyberCar) in the automotive trade, with an enterprise value of $200 million. He co-founded his first technology company, AutoMark, with his father at 22, selling in 2000 as part of one of the largest technology transactions in the automotive industry.
  • Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
    David BoiceJun 10, 2025

    Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process

    Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…

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