David Boice's Articles on Martech Zone

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David Boice

David Boice is the CEO and co-founder of Team Velocity, a leading marketing technology provider serving the automotive industry. Throughout his impressive career, he has owned numerous companies in the automotive, tech, RV, marine and real estate sectors. Boice co-founded two of the largest tech and consulting companies (AutoMark and CyberCar) in the automotive trade, with an enterprise value of $200 million. He co-founded his first technology company, AutoMark, with his father at 22, selling in 2000 as part of one of the largest technology transactions in the automotive industry.

Sales Enablement, Automation, and Performance

David BoiceJun 10, 2025

Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process

Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…

Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process

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