Darren Bridger

Darren Bridger works as a consultant to designers and marketers, advising on using and analyzing data that taps into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field, then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside the United States.