Darren Bridger's Articles on Martech Zone

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Darren Bridger

Darren Bridger works as a consultant to designers and marketers, advising on using and analyzing data that taps into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field, then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside the United States.

Marketing Books
Darren BridgerMar 4, 2017
What is Neuro Design?
Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual…

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Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

What is Neuro Design?

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