David Joosten's Articles on Martech Zone

Total articles: 1

David Joosten

David Joosten is Co-Founder/Co-CEO of GrowthLoop. He started his career at Google as a product marketer, first for AdWords and then Android, leading product marketing for Google Nexus phones and partnership marketing efforts with Samsung and HTC. Prior to GrowthLoop, David founded Metria Analytics and served as CTO of Crimson Advantage. David founded GrowthLoop to bridge the gap between the Data Cloud and Growth Platforms.

David JoostenMay 29, 2024

What Not To Do with First Party Data: Common Mistakes with MarTech

Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party ( 3P ) cookies. While the cookiepocalypse was recently delayed (again), marketers…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

What Not To Do with First Party Data: Common Mistakes with MarTech

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