David Joosten's Articles on Martech Zone

Total articles: 1
David Joosten

David Joosten

David Joosten is Co-Founder/Co-CEO of GrowthLoop. He started his career at Google as a product marketer, first for AdWords and then Android, leading product marketing for Google Nexus phones and partnership marketing efforts with Samsung and HTC. Prior to GrowthLoop, David founded Metria Analytics and served as CTO of Crimson Advantage. David founded GrowthLoop to bridge the gap between the Data Cloud and Growth Platforms.
  • Customer Data PlatformsGrowthloop: First-Party MarTech Mistakes to Avoid
    David JoostenMay 29, 2024

    What Not To Do with First Party Data: Common Mistakes with MarTech

    Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…

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