Dimitris Maniatis's Articles on Martech Zone

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Dimitris Maniatis

Dimitris Maniatis joined Upstream in 2017 to head Secure-D. Under his leadership Secure-D grew into an award-winning, carrier-grade security platform, trusted by mobile network operators around the world. He became Upstream CEO in January 2020 and successfully led the company's transformation into a mobile marketing platform. Before joining Upstream, Dimitris was in advertising through ‘all things web’, the digital marketing agency he founded in 2009.

Analytics & Testing

Dimitris ManiatisJan 11, 2022

Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?

Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the same time as the ability to target users via third-party cookies is being phased out. This means direct mobile channels…

Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?

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