Dan Morrow's Articles on Martech Zone

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Dan Morrow

Dan Morrow is Director of Middle Market Sales for Odyssey, a social content platform for millennials reaching 30 million millennials monthly. Odyssey is producing engaging and relevant ad content in local communities, and that’s what brands want; to be relevant and to have people engage with them. By plugging brands into the conversations with native content and video, we’re helping them do that with these readers.
  • Advertising Technology
    millennials
    Dan MorrowJun 3, 2016

    3 Tips to Clarify the Confusion of Marketing to Millennials

    What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.The millennial generation is no different,…

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