Douglas Karr's Articles on Martech Zone

Total articles: 4.131 | Page 108 of 414

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Public Relations

Douglas KarrMar 12, 2024

Propel: Bringing Deep Learning AI to Public Relations Management

The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
Paid and Organic Search Marketing

Douglas KarrMar 12, 2024

WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported

I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I’m not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My theme supports AMP in posts (or custom post types that are a post type) but doesn’t support AMP on a…
Content Marketing

Douglas KarrMar 12, 2024

WordPress: How to List Child Pages Using A Shortcode

We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function…
Analytics & Testing

Douglas KarrMar 11, 2024

An Introductory Guide to Pinterest Metrics

Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
Mobile Marketing, Messaging, and Apps

Douglas KarrMar 10, 2024

Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization

Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution…
E-commerce and Retail

Douglas KarrMar 8, 2024

Link.Store: Boost Your E-commerce Brand with Custom Branded .Store Links

Every ambitious online seller dreams of making their brand stand out. However, the standard practice of using complex marketplace URLs hinders brand recall and sharing convenience. This situation often leaves your store lost in the vastness of the internet, struggling for recognition and recall. Distinguishing your e-commerce brand from millions of others is daunting yet essential. Your unique brand identity…
Email Marketing & Automation

Douglas KarrMar 8, 2024

Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)

When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs, and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday, I launched an outbound email via Hubspot for our company to promote our brand to prospects who are likely attendees of…
Mobile Marketing, Messaging, and Apps

Douglas KarrMar 7, 2024

The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024

The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that…
Email Marketing & Automation

Douglas KarrMar 7, 2024

Understanding Today’s Email Behaviors: Insights from Modern Inbox Interactions

If there is one technology I believe needs a significant boost in productivity using AI, it’s our inbox. Not a day goes by without someone asking me: Did you get my email? Even worse, my inbox is full of people repeatedly checking with me on an email… resulting in more emails. The average email user receives 147 messages every day.…
Marketing Tools

Douglas KarrMar 7, 2024

TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly

It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of time. iOS has added the ability to open a photo and highlight the text, but that requires saving an image…

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