Douglas Karr's Articles on Martech Zone
- Content Marketing
WordPress: Create A Page Template That Requires A User To Be Registered and Logged In
We were finishing up implementing a custom theme on a client site, and they requested that we build some kind of interaction where some of the pages were restricted to registered subscribers. WordPress does offer Visibility options for pages, but that doesn’t accommodate this scenario. Private – Selecting visibility as private only enables administrators and editors to view the content.…
- Email Marketing & Automation
Mail-Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues
Email communication remains an essential part of our daily lives. Whether you’re sending out newsletters, marketing campaigns, or important messages, the last thing you want is for your emails to vanish into the abyss of the spam folder. That’s where Mail-Tester comes to the rescue, offering you a simple yet powerful solution to ensure your emails reach their intended recipients’…
- Content Marketing
Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences
With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…
- Marketing Tools
Understanding and Using Cron: A Comprehensive Guide to Schedule Jobs
Cron, short for command run online, is a powerful time-based job scheduler in Unix-like operating systems. The term cron is a play on the word kronos or chronos, which in Greek mythology represents time. The name cron for the time-based job scheduler reflects its function of scheduling and executing tasks at specific times or intervals, making it a fitting reference…
- Social Media & Influencer Marketing
A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)
Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators or companies. UGC can include personal vlogs, product reviews, tutorials, and more. Branded Content: Videos businesses or organizations produce to…
- E-commerce and Retail
How Are Smartphones Impacting In-Store Retail Experience?
Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…
- Artificial Intelligence
Microsoft Designer: How To Design Graphics Using AI Prompts And DALL-E
DALL·E 2 is an advanced generative AI system developed by OpenAI that can outputs realistic images and art from textual descriptions. It can input a natural language description and produce corresponding images as output. This technology allows for creative expression and can be a valuable tool for various applications, from generating artwork to illustrating ideas and concepts. It’s a testament…
- Sales and Marketing Training
What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)
My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company’s marketing strategies was hampered since I wasn’t (technically) a leader within the organization. A fractional Chief Marketing Officer (CMO) is a marketing executive who works part-time or…
- Content Marketing
WordPress: Why I Removed Comments (And How I Removed Them)
I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let’s discuss why it’s a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious for attracting spam. These spam comments can clutter your website and harm your online reputation. Managing and filtering through these…
