Danny Shepherd's Articles on Martech Zone

Total articles: 3

Danny Shepherd

Danny Shepherd is co-CEO of Intero Digital, a 350-person digital marketing agency that offers comprehensive, results-driven marketing solutions. Danny has more than 20 years of experience directing paid media strategies, optimizing SEO, and building solutions-oriented content and PR. He leads a team of experts in web design and development, Amazon marketing, social media, video, and graphic design.

Danny ShepherdJan 9, 2025

Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch

Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI…
Danny ShepherdMar 13, 2023

5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns

An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers…
Danny ShepherdJan 18, 2023

Top 3 Must-Haves for Your Digital Marketing in 2023

The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to…

Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch

5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns

Top 3 Must-Haves for Your Digital Marketing in 2023

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