Denys Totoruk's Articles on Martech Zone

Total articles: 1

Denys Totoruk

As a Director of the Admixer.HB+ project, an innovative header bidding solution for digital publishers, Denys leads the growth and development of website monetization at Admixer. With over 6 years of experience in multinational AdTech and MarTech Projects, Denys possesses a clear vision of how the programmatic advertising landscape works from the inside.

Denys TotorukApr 30, 2024

The Privacy Sandbox Standoff: A Quest for Sustainable Solutions

The battle over Google's Privacy Sandbox reveals a stark truth: incremental adjustments won't suffice in a privacy-conscious advertising environment. The IAB Tech Lab 's assessment of the technology and Google's retort illuminate the limits of any single approach, underscoring the…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The Privacy Sandbox Standoff: A Quest for Sustainable Solutions

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