Emily Goble's Articles on Martech Zone
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Emily Goble
Emily Goble is the Chief Marketing Officer at Brainiest AI, who leads the charge in shaping and executing the company’s marketing vision. With a background that bridges scientific research and strategic communication, Emily brings a uniquely analytical yet creative approach to AI marketing. Since joining Brainiest, she has spearheaded cross-functional campaigns, webinars, and product launch strategies that have elevated the company’s brand and deepened its impact with small businesses and marketers. Emily also serves as Brainiest’s Customer Success Manager, helping ensure the platform remains intuitive and empowering for users aiming to market smarter, not harder. Her expertise spans brand development, audience engagement, and customer experience, all rooted in a deep understanding of storytelling and data-driven insights. Before pivoting to tech, Emily held curatorial and academic roles at institutions like the Arizona Museum of Natural History and the Smithsonian. She holds a Ph.D. in Anthropology from Yale University and has received honors including the Peter Buck Fellowship and the Piper Fellowship.
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Artificial IntelligenceEmily GobleJun 10, 2025
Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality
AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. Table of ContentsThe Challenge: Leveraging AI Without Losing Human TouchBest Practices for Integrating AI in Your Marketing StrategyBalance Automation with Human-Led StrategyStart Simple with Repurposing ContentLean on AI…