Eric Hollebone's Articles on Martech Zone

Total articles: 1
Eric Hollebone

Eric Hollebone

Eric Hollebone, Chief Services Officer, brings DemandLab’s Revenue Ecosystem® to life for their B2B clients by integrating strategy, technology, and data across the marketing, sales, and services continuum. A background in technology and engineering enables Eric to approach marketing from a uniquely scientific, technical, and data-driven perspective. Today, he is focused on the potential for big data, AI, beacon technologies, and the IoT to change the marketing landscape and accelerate digital change across the organization.
  • B2B CMO Marketing Reports
    Eric HolleboneMay 26, 2023

    The 3 Reports Every B2B CMO Needs to Survive and Thrive

    Every marketing dollar counts. For B2B marketers, the focus is ensuring that every investment is closely aligned with revenue generation. Marketing leaders must prioritize strategies and programs that align with evolving buyer expectations while working closely with sales to achieve…

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