Eric Hollebone's Articles on Martech Zone

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Eric Hollebone

Eric Hollebone, Chief Services Officer, brings DemandLab’s Revenue Ecosystem® to life for their B2B clients by integrating strategy, technology, and data across the marketing, sales, and services continuum. A background in technology and engineering enables Eric to approach marketing from a uniquely scientific, technical, and data-driven perspective. Today, he is focused on the potential for big data, AI, beacon technologies, and the IoT to change the marketing landscape and accelerate digital change across the organization.

Analytics & Testing
Eric HolleboneMay 26, 2023
The 3 Reports Every B2B CMO Needs to Survive and Thrive
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The 3 Reports Every B2B CMO Needs to Survive and Thrive

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