Eric Holtzclaw's Articles on Martech Zone

Total articles: 1
Eric Holtzclaw

Eric Holtzclaw

Eric V. Holtzclaw is Chief Strategist of PossibleNOW. He’s a researcher, writer, serial entrepreneur and challenger-of-conventional wisdom. Check out his book with Wiley Publishing on consumer behavior – Laddering: Unlocking the Potential of Consumer Behavior. Eric helps strategically guide companies with the implementation of enterprise-wide consent and preference management solutions.
  • Marketing Stack
    Eric HoltzclawAug 22, 2018

    How Your Martech Stack Fails to Serve the Customer

    In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and…

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