Elena Kozlova's Articles on Martech Zone

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Elena Kozlova

Elena is a Content Marketing Manager at Pushwoosh, the top customer engagement platform for mobile-driven businesses. Pushwoosh’s tech-easy solutions help marketers boost gamers’ engagement and stickiness with push notifications, in-app messages, and behavior-based omnichannel communications. As a result, mobile game publishers can successfully monetize their apps and achieve growth.

Analytics & Testing

Elena KozlovaAug 8, 2022

High Churn Rates Hamper Game Apps’ Growth — Here Is How to Beat the Odds

A tale as old as time: mobile games invest a lot in acquiring new users while their retention sees a drawdown. The latest game apps data study by Pushwoosh has shown an unfortunate trend for game apps, especially those on Android: their churn rates soar to 75.4% by Day 30. At that, more than half of the costly-acquired audience stops…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

High Churn Rates Hamper Game Apps’ Growth — Here Is How to Beat the Odds

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