Elena Montoya's Articles on Martech Zone

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Elena Montoya

Elena is the head of marketing at Pushwoosh — an omnichannel customer engagement platform that helps app businesses turn user data into high-converting messaging campaigns and drive revenue at scale.

Elena MontoyaSep 6, 2025

How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies

For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe rates. To find the answer, Pushwoosh conducted a study to uncover global trends and find out what actually drives traffic…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies

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