Eric Tejeda's Articles on Martech Zone

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Eric Tejeda

Eric Tejeda is the Marketing Director for PossibleNOW. Eric drives the organization’s growth objectives by launching new products and services, promoting thought leadership, building brand awareness, and driving lead generation. Eric has deployed a marketing technology stack that honors customer’s wishes, provides information that is relevant, and builds trust. For more information visit www.possiblenow.com.

Advertising Technology

Eric TejedaJan 10, 2022

Maximize Your 2022 Marketing Efforts with Consent Management

2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions and…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Maximize Your 2022 Marketing Efforts with Consent Management

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