Frank Bria's Articles on Martech Zone
Total articles: 1
Frank Bria
Frank Bria is the High-Ticket Services Expert. He began his entrepreneurial career in the financial services technology sector. He worked with several start-ups, some selling for hundreds of millions of dollars, and some crashing in flames. His experience includes helping some of the largest corporations on 5 continents grow their businesses by making a real impact on their customers – and turning that into a scalable offering.
He now turns that experience to the small business sector. He works with consultants, business service providers, and other experts to pivot away from “project-based” and hourly revenue - basically trading time for money. Frank’s clients build their businesses around productized services where you leverage your time across multiple clients – and not just one. He is the author of the internationally bestselling book Scale: How to Grow Your Business by Working Less. He lives in Gilbert, Arizona in the Phoenix area with his wife and 3 daughters.
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E-commerce and RetailFrank BriaJan 8, 2022
Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…