George Leon's Articles on Martech Zone

Total articles: 1

George Leon

George Leon oversees Hawthorne's media strategy, execution, data science and analytics on behalf of a broad range of major brand clients including 3M, Brother International, Equifax, Hamilton Beach, HomeAdvisor.com, Transamerica and zulily. Hawthorne is an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years.

Advertising Technology
George LeonMar 21, 2017
Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Baking in “Intelligence” to Drive-to-Web Campaigns

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