Ghia Marnewick's Articles on Martech Zone
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Analytics & Testing
How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
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Email Marketing & Automation
7 Vital Email Marketing Tips For Engaging and Converting Millennials
With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the United States, the spending power of millennials was sitting at approximately $2.5 trillion per annum. Who Are Millennials? Millennials are…
