Ghia Marnewick's Articles on Martech Zone

Ghia Marnewick

Ghia Marnewick is a creative content writer for Aumcore, a digital marketing agency that specializes in SEO and creative content marketing services. She is passionate about finding new ways of sharing information with the world.
  • Analytics & TestingHow to Map Customer Journeys for Better Marketing

    How to Map the Customer Journey for Better Marketing Insights

    Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…

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