Gaurav Passi's Articles on Martech Zone

Gaurav Passi

Gaurav Passi is the CEO and co-founder of Zingly. He has over 25 years of end-to-end experience in the CX industry, spanning CRM, Cloud Contact Centers, and Unified Communications. He has helped top enterprises modernize their customer experience with many award-winning products. Before founding Zingly, Gaurav was President of Cloud Business at Avaya Inc., where he led global initiatives to reimagine operations, drive reinvestments in cloud, and integrate emerging technologies like AI and mobile.
  • Zingly.ai: Multichannel CS Experience to Overcome FORO

    Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience

    Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding customer pain points. Every product decision, feature, and innovation stems from improving customers’ lives. But business isn’t just about building…

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