Gaurav Passi's Articles on Martech Zone

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Gaurav Passi

Gaurav Passi is the CEO and co-founder of Zingly. He has over 25 years of end-to-end experience in the CX industry, spanning CRM, Cloud Contact Centers, and Unified Communications. He has helped top enterprises modernize their customer experience with many award-winning products. Before founding Zingly, Gaurav was President of Cloud Business at Avaya Inc., where he led global initiatives to reimagine operations, drive reinvestments in cloud, and integrate emerging technologies like AI and mobile.

Gaurav PassiNov 24, 2024

Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience

Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience

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