Graham Rand's Articles on Martech Zone

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Graham Rand

Graham Rand is not only passionate about technology, but also an enthusiastic writer. He’s always monitoring changes on the web and tries to stay up to date with everything new. A good example is his login guides website where he presents tutorials for new employees in different companies.

Graham RandMay 11, 2017

5 Tips on Writing Marketing Content that Drives Business Value

Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

5 Tips on Writing Marketing Content that Drives Business Value

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