Hope Horner's Articles on Martech Zone

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Hope Horner

Hope Horner is a veteran founder, speaker, and media entrepreneur best known for building Lemonlight, a leading on-demand video platform powering thousands of brands around the globe. Her writing blends real-world marketing insight with hard-earned lessons from scaling creative teams, navigating tech shifts, and staying human in the process.

Content Marketing

Hope HornerNov 8, 2022

What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…

What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

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