Hope Horner's Articles on Martech Zone

Total articles: 1

Hope Horner

Hope Horner is a veteran founder, speaker, and media entrepreneur best known for building Lemonlight, a leading on-demand video platform powering thousands of brands around the globe. Her writing blends real-world marketing insight with hard-earned lessons from scaling creative teams, navigating tech shifts, and staying human in the process.

Hope HornerNov 8, 2022

What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

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