Hailey Scherer's Articles on Martech Zone

Total articles: 1

Hailey Scherer

Hailey is a Senior Consultant in innovation strategy at Lippincott, a global creative consultancy. She loves deriving actionable insights for brands from the intersection of disciplines, and she's most passionate about figuring out how we can design and describe technology to help humans flourish.

Hailey SchererFeb 16, 2023

Why Tech Marketers Should Care About M3gan

It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye . Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that. 2001:…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Why Tech Marketers Should Care About M3gan

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