Ivan Baidin's Articles on Martech Zone

Total articles: 1

Ivan Baidin

Ivan Baidin is the lead behind Travelpayouts and has over 10 years of experience in the travel industry. Besides strategic planning and setting targets for developers, Ivan also attracts new partners and advertisers to the network. He is an expert on increasing conversion rates and entering foreign markets. Ivan has been mentioned in many reputable media, such as Entrepreneur, Forbes, and others.

Ivan BaidinMar 2, 2022

Three Models For Travel Industry Advertising: CPA, PPC, and CPM

If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your brand online. We decided to compare the most popular of them and evaluate their pros and cons. To be honest,…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Three Models For Travel Industry Advertising: CPA, PPC, and CPM

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