Ifty Kerzner's Articles on Martech Zone

Total articles: 1
Ifty Kerzner

Ifty Kerzner

Ifty Kerzner is President and Co-Founder of Kissterra, the world’s first insurance marketing operating system. A skilled tech entrepreneur in the financial service and data management sectors, Ifty’s passion for business, innovation, and people led him to found several companies. Prior to his career in tech and business, Ifty was part of the Israeli entertainment industry, as both a popular singer/songwriter and host of a TV show. He holds an LLB with distinction, an M.A. in Political Science, and is also a graduate of the Lyndon B. Johnson School of Public Affairs' Leadership Program.
  • B2B Martech: Applying Consumer Marketing Strategies in the Business-To-Business World
    Ifty KerznerNov 24, 2022

    B2B Martech: Applying Consumer Marketing Strategies In The Business World

    The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…

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