Ivan Ostojić's Articles on Martech Zone

Total articles: 1

Ivan Ostojić

As Chief Business Officer at Infobip, Ivan Ostojić is responsible for setting company strategy and direction, developing, and delivering new business growth through go-to-market & business model innovation and strategic M&A to exponentially scale Infobip’s growth. Prior to joining Infobip in February 2022 he spent ten years at leading global consulting company McKinsey & Company as a Partner where he co-founded and co-led its Global Technology Council and Innovation & New Business building (Leap) practices. His areas of expertise include business model & technology driven innovation (e.g. analytics, digital solutions, new technologies) throughout the value chain from research to early commercialization.

Artificial Intelligence

Ivan OstojićJun 5, 2025

Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships

The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…

Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships

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