Ivan Ostojić's Articles on Martech Zone
Total articles: 1
Ivan Ostojić
As Chief Business Officer at Infobip, Ivan Ostojić is responsible for setting company strategy and direction, developing, and delivering new business growth through go-to-market & business model innovation and strategic M&A to exponentially scale Infobip’s growth. Prior to joining Infobip in February 2022 he spent ten years at leading global consulting company McKinsey & Company as a Partner where he co-founded and co-led its Global Technology Council and Innovation & New Business building (Leap) practices. His areas of expertise include business model & technology driven innovation (e.g. analytics, digital solutions, new technologies) throughout the value chain from research to early commercialization.
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Ivan OstojićJun 5, 2025Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for…
