Jeff Beck's Articles on Martech Zone

Total articles: 1

Jeff Beck

Jeff is the Chief Executive Officer and President of Leaf Home Solutions, a leading provider of home products – such as windows, gutters, home safety, and more. With over 16 years of industry experience rooted in information technology, operations, project management, and leadership, Beck has transformed the internal business operations, implementing innovative technology that has fostered unmatched scale.

Jeff BeckApr 9, 2021

How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line

The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending , where you invest your marketing dollars this year can reposition…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line

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