Jeff Beck's Articles on Martech Zone

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Jeff Beck

Jeff is the Chief Executive Officer and President of Leaf Home Solutions, a leading provider of home products – such as windows, gutters, home safety, and more. With over 16 years of industry experience rooted in information technology, operations, project management, and leadership, Beck has transformed the internal business operations, implementing innovative technology that has fostered unmatched scale.

Analytics & Testing
Jeff BeckApr 9, 2021
How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending, where you invest your marketing dollars this year can reposition you within your market. Now is the time to invest in the right data-driven technology solutions to unlock better marketing insights. Not…

How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line

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