Jake Carter's Articles on Martech Zone
Total articles: 2
Jake Carter
Jake Carter is global chief innovation officer and a partner at digital consulting firm Credera, where he works with leading Fortune 500 brands to improve their innovation efforts. His almost 20 years of innovation work has been featured in publications including Inc. Magazine, Forbes, Fast Company, and Entrepreneur.
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Jake CarterSep 18, 2025Why Marketing Operating Models Must Evolve to Keep Pace With AI
It’s easy to get dazzled by the promise of AI — the speed, the scale, the seemingly endless optimization. But when marketing leaders rush to implement AI tools without rethinking the structures that support them, the result is often expensive…
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Jake CarterMar 12, 2024Digital Empathy: Can Technology Mimic Human Compassion in Customer Service?
Imagine encountering a more mindful retail experience online, where, amidst your search for ideal presents, a personalized banner captures your attention. This banner, featuring a family like yours enjoying self-care essentials from brands you trust, is the pinnacle of AI-driven…

