Jake Carter's Articles on Martech Zone
-
Why Marketing Operating Models Must Evolve to Keep Pace With AI
It’s easy to get dazzled by the promise of AI — the speed, the scale, the seemingly endless optimization. But when marketing leaders rush to implement AI tools without rethinking the structures that support them, the result is often expensive underperformance. What’s needed isn’t just better tech. It’s a fundamental redesign of how marketing organizations operate, one that aligns purpose,…
-
Digital Empathy: Can Technology Mimic Human Compassion in Customer Service?
Imagine encountering a more mindful retail experience online, where, amidst your search for ideal presents, a personalized banner captures your attention. This banner, featuring a family like yours enjoying self-care essentials from brands you trust, is the pinnacle of AI-driven customer experience (CX) personalization. By recognizing your preferences and the seasonal stress, the digital marketplace tailors suggestions to include stress-relieving…
