Jen Gold's Articles on Martech Zone

Jen Gold

Jen Gold leads Product Marketing for Arity's Marketing Solutions product line, where she oversees go-to-market activities for telematics-based offerings for marketers. Prior to Arity, Jen ran the Product Marketing organization at MediaMath where she focused on launching and expanding new solutions in the programmatic marketing space. Jen's experience includes Product, Marketing, Content and Business Development roles for companies of all sizes and verticals. During her time at TripAdvisor, Pearson, Barnes & Noble, The New York Times and numerous startups, she helped guide digital expansion, created and executed product roadmaps, and implemented strategies to build market share and brand awareness. Jen graduated from the University of Pennsylvania and lives with her family in Massachusetts.
  • Arity Private Marketplace for Mobile Applications

    Unlocking Precision and Insight: The Benefits of Private Marketplaces

    Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…

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