Jennifer Golden's Articles on Martech Zone

Total articles: 1

Jennifer Golden

Jennifer Golden is the director of corporate marketing with global responsibility for marketing strategy and execution at MRP. Jennifer brings deep experience in connecting data, insights and actions to make lasting buyer impressions. Prior to MRP, she served as a marketing and branding consultant and held marketing leadership roles at Acxiom, Rigzone and others.

Analytics & Testing

Jennifer GoldenOct 25, 2021

3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies. Catalyzed by the COVID-19…

3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

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