Jennifer Golden's Articles on Martech Zone

Total articles: 1

Jennifer Golden

Jennifer Golden is the director of corporate marketing with global responsibility for marketing strategy and execution at MRP. Jennifer brings deep experience in connecting data, insights and actions to make lasting buyer impressions. Prior to MRP, she served as a marketing and branding consultant and held marketing leadership roles at Acxiom, Rigzone and others.

Jennifer GoldenOct 25, 2021

3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing ( ABM ) can help deliver relevant messaging amidst changing conditions and locations -- but only if companies…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

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