Jessica Hawthorne-Castro's Articles on Martech Zone
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Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which…
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Leveraging TV to Lift Brands
Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted…
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Television’s Dynamic Evolution Continues
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few…
