Joep Leusink's Articles on Martech Zone

Total articles: 1
Joep Leusink

Joep Leusink

Joep is an experienced executive specializing in demand generation, growth marketing, product-led growth, and WebOps, with a proven track record of driving efficient growth for B2B SaaS companies from Series B to post-IPO stages. With international experience, he combines analytical rigor, creativity, and a results-driven mindset to build and scale high-performing teams focused on pipeline development and revenue acceleration. Joep has successfully led initiatives in enterprise demand generation, SEM, SEO, paid marketing, ABM, and analytics, while also excelling in eCommerce, freemium strategies, onboarding, conversion optimization, A/B testing, and WebOps. Known for being proactive, ambitious, and solution-oriented, he consistently delivers measurable impact and sustainable growth.
  • Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear
    Joep LeusinkSep 24, 2025

    Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear

    A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are facing traffic decreases of up to 80 percent, according to an Authoritas analytics study. The Guardian This has sharply reduced…

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