John Manganaro's Articles on Martech Zone

Total articles: 1
John Manganaro

John Manganaro

John Manganaro is the VP of Product & Analytics for DRIVIN, where he is responsible for product innovation and data analytics, focused on helping dealers manage their used-car inventory effectively. Previously, Manganaro was a Management Consultant for PwC and a product owner for tech organizations, including Cars.com. 
  • data driven
    John ManganaroNov 28, 2016

    Information Generation: Reaching Millennials with a Data-Driven Approach

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…

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