John Manganaro's Articles on Martech Zone

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John Manganaro

John Manganaro is the VP of Product & Analytics for DRIVIN, where he is responsible for product innovation and data analytics, focused on helping dealers manage their used-car inventory effectively. Previously, Manganaro was a Management Consultant for PwC and a product owner for tech organizations, including Cars.com.

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Analytics & Testing

John ManganaroNov 28, 2016

Information Generation: Reaching Millennials with a Data-Driven Approach

According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…

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Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

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Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

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