John Premkumar's Articles on Martech Zone

Total articles: 1
John Premkumar

John Premkumar

John Premkumar is the Vice President & Service Offering Head for Digital Experience Business at Infosys. He is an accomplished leader and information technology professional, with over 30 years of global experience in delivering spectacular outcomes for customers across various continents, of which more than 26 years have been with Infosys. He is the Infosys Sponsor for Partnerships with Adobe, Sitecore and other Digital Marketing Products. He has vast experience in running delivery, sales and P&L operations in areas of Digital Experience, Product Engineering and IT Application Services for global clients in various industry domains. John holds a bachelor’s degree in electrical engineering from NIT Trichy, and MBA in Operations from University of Madras.
  • Artificial IntelligenceMarketing: Generating Value with AI
    John PremkumarJul 1, 2024

    Marketing: Generating Value with AI

    AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…

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