Jason Rushforth's Articles on Martech Zone

Total articles: 1

Jason Rushforth

Jason Rushforth is a respected technology industry veteran, bringing more than 20 years of product and SaaS experience to Sugar - all of it in CRM and CX. Jason is the Senior Vice President and General Manager, Americas, at SugarCRM.

Jason RushforthAug 10, 2022

How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

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