Jason Shuman's Articles on Martech Zone

Jason Shuman

Jason is the Chief of Staff at Julius, an Influencer Marketing Platform. Jason is an entrepreneur and VC with experience in direct to consumer eCommerce, two-sided marketplace startups and SaaS. Jason enjoys collaborating with people that seek to solve problems and provide valuable solutions.
  • Content MarketingInfluencer Marketing

    How Julius Is Increasing the ROI of Influencer Marketing

    Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to…

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