Jilian Woods's Articles on Martech Zone

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Jilian Woods

Jilian Woods is a freelance journalist and a contributing writer having more than two years of writing experience. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to learn something new. Apart from her day job, you may find Jilian engaged in volunteering or doing yoga.

Customer Data Platforms

Jilian WoodsJan 2, 2023

What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage. Today, we would like to take a look at a number of aspects of intent data and what it can do…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

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