Ken Harlan's Articles on Martech Zone

Total articles: 3
Ken Harlan

Ken Harlan

Ken Harlan is the Founder and CEO of MobileFuse, one of the largest U.S. in app advertising platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange.
  • Apple and Google Accelerate the Collapse of Open Web – What’s Next?
    Ken HarlanJul 8, 2025

    Apple and Google Accelerate the Collapse of Open Web – What’s Next?

    The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin.  As reported by  Bloomberg , Apple is expected to unveil a…

  • Alt ID: Alternative Identifiers in Adtech
    Ken HarlanMay 2, 2024

    Alt IDs: An Improvement or Replacement in Adtech?

    The evolution of Alt IDs in adtech marks a pivotal moment in our industry's trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their…

  • Google Antitrust Lawsuit and the Advertising Ecosystem
    Ken HarlanAug 9, 2023

    How Google’s Antitrust Case Is Impacting The Advertising Ecosystem

    Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet,…

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