Ksenia Kurganova's Articles on Martech Zone

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Ksenia Kurganova

Ksenia Kurganova is a digital marketing professional with over seven years of experience navigating and analyzing the world of tech at companies. She previously worked at YouTube and Yandex, where she managed multiple user surveys to build deeper insights and develop effective marketing strategies, focusing on different audience segments including Gen Z and millennials.

Ksenia KurganovaMar 8, 2023

Zoomer Marketing: Why Smart Brands Are Targeting Generation Z

Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check their prejudices and preconceptions at the door and lean into the new era of immersive, personalized marketing. After all, this is a generation that truly balks at disingenuousness. They can…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Zoomer Marketing: Why Smart Brands Are Targeting Generation Z

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